'Roudram Ranam Rudhiram' was released in theatres today. Starring Jr NTR and Ram Charan in the lead, it is directed by SS Rajamouli.
Charan's Alluri Sitarama Raju undergoes a massive makeover in the pre-climax and climax phase. The Alluri get-up is unleashed in full force in the film's final act. Netizens are of the opinion that the physical transformation should have been kept a secret. "The trailer shouldn't have revealed it. It almost killed the audience's excitement," is what they are saying.
It seems Rajamouli revealed the look in order to convince the audience that the film is about the historical personality. Otherwise, there is no way the audience would have felt that Charan is Alluri in the movie. When it comes to movies, perception matters more than anything. Rajamouli must have revealed the look in the trailer in an attempt to build the film's image even if it came at the cost of killing suspense.