'Adipurush' was bought by People Media Factory for a grand Telugu release in the Telugu States for a whopping Rs 185 Cr (including GST) from UV Creations and T-Series. As per the latest buzz in the industry, producer TG Vishwa Prasad and his executive, Vivek Kuchibotla, have incurred losses to the tune of Rs 60 Cr with 'Adipurush' flopping miserably.
People Media Factory sold 'Adipurush' to some distributors before the theatrical release on June 16. Mythri Movie Makers, which distributed the movie in Nizam, is one of the distributors. They have all incurred losses to different degrees.
People Media Factory has got huge stakes in two of Prabhas' upcoming movies, namely, 'Spirit' and the untitled Maruthi film. The latter is produced by the banner.
It would be an unexpected positive story if the Maruthi film helps the banner recover its heavy losses due to 'Adipurush'.