The Malayalam cinema industry makes small-scale movies, most of which have limited commercial stamina at the box office. In terms of budgets, the industry is a laggard and is nowhere compared to Telugu and Tamil. Small movies, it is said, can be easily suppressed with negative reviews.
The term 'review bombing' has also come into prominence in the social media age. "A review bomb is an Internet phenomenon in which a large number of people or a few people with multiple accounts post negative user reviews online in an attempt to harm the sales or popularity of a product, a service, or a business," says Wikipedia. Many Malayalam films in recent times are said to have been harmed this way.
During the promotions of his upcoming movie, Mollywood Megastar Mammootty was asked about the ability of reviews to finish movies. The actor said that no movie bites the dust due to a review." A review is based on the perspective of the reviewer," he said, urging the audience to arrive at their own conclusions after watching a movie instead of relying on what others have to say.
