India’s 2nd most desirable man, Mahesh Babu, is very fond of riding bikes. He is now the brand ambassador of TVS Motor Company’s two wheelers. He will endorse TVS phoenix 125 bike at present as it’s company’s latest product offering and gradually will endorse other TVS motorcycle brands. Speaking to the media on the occasion, Mahesh Babu said, “It is a great privilege for me to be associated with TVS. I tend to endorse brands very selectively as I need to relate to the brand and believe in it from my heart, I am delighted to be associated with a brand that has the heritage of a hundred years backing it.” Mahesh Babu also endorsed Mahindra Tractors. So when one of the journalists asked “You drove tractor and now going to ride a bike?” He replied, “I used to ride bikes during my college days. But I couldn’t do the same now as I’m constantly surrounded by the mob whever I go. That’s the reason I fulfill my desire to ride through the roads when I go abroad.”
