Not so long ago before the release of Geetha Govindam, we saw the lead pair Vijay Deverakonda and Rashmika Mandanna got involved in a friendly banter on Twitter. Later the film when released went on to become a super hit.
Similar strategy is being used for their film Dear Comrade. Both of them called each other as comrades and congratulated on being a part of Google's most searched list. This has created good interest.
Dear Comrade will be releasing next summer. Bharath Kamma is the director. Yash Rangineni and Mythri Movie Makers are producing this film.