It has been rumoured that Namrata Shirodkar has played a major role in promoting Mahesh Babu's business interests, including in terms of brand endorsements. Recently, Narayan Das Narang of Asian Cinemas said that it was Namrata who first offered to collaborate with him on a multiplex. Her initiative led to the setting up of AMB Cinemas.
Asked about Namratha's rumoured involvement in Mahesh Babu's career, however, Superstar Krishna said that his daughter-in-law doesn't show any involvement in the career of his son. "She is a homemaker," the legendary actor said.
But not many might take Krishna's words at face value. A view has taken strong roots that Namratha comes up with new ideas in a lot of ways. She also takes care of the charity activities sponsored by the superstar.