In 'Bhagavanth Kesari', a particular scene involving Nandamuri Balakrishna is purely meant for a social message. The 'Good touch, bad touch' awareness sermon by the titular character to girl children in a school conveys a strong message against sexual harassment, pedophilia and sexual abuse of girl children in homes and schools. Netizens are thoroughly impressed.
Even some celebs have praised Anil Ravipudi for writing such a meaningful scene in a commercial entertainer. "The good touch-bad touch scene in 'Bhagavant Kesari' will achieve in a week what other mediums will take 10 years. Thank you for bringing this topic to mass masala cinema," wrote actor-director Rahul Ravindran, taking to Twitter. "I never expected any Indian or international movie would ever talk about this… Balayya really gained my respect with this scene," a Twitter user wrote.
The 'Sarileru Neekevvaru' director wouldn't have included the scene had it not been for the 'Me Too' movement, which took root in 2018 and continued for more than a year, amplified by social media. Across countries, including India, many women came out in the open and spoke of their shocking sexual harassment experiences at that time. The 'Good touch, bad touch' education in several schools in India also got strengthened, thanks to the awareness building during the movement.